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ES Start your site

Start From Zero

Free lessons on web design and marketing for small businesses, from the very first step: your name, your logo, your website and the customers who find it.

  1. 01

    Your brand

    Name your business, design a logo and find the colors, fonts and voice that make you recognizable.

    10 lessons
  2. 02

    Your domain, hosting and email

    Get your web address, choose where your site lives and set up an email that looks professional.

    10 lessons
  3. 03

    Planning your website

    Decide what your site needs, what it costs and who should build it, before anyone writes a line of code.

    10 lessons
  4. 04

    Design that sells

    Make your site look professional on every phone, load fast and lead visitors to call or book.

    10 lessons
  5. 05

    Words that sell

    Write the pages, headlines and answers that turn visitors into customers.

    10 lessons
  6. 06

    Get found on Google

    Show up when people near you search for what you do, with SEO, your Google profile and reviews.

    10 lessons
  7. 07

    Social media from zero

    Choose the right networks, know what to post and turn followers into visits to your website.

    10 lessons
  8. 08

    Email and customers who come back

    Build a list, send emails people open and bring customers back again and again.

    10 lessons
  9. 09

    Ads that pay off

    Start paid ads on Google, Facebook and Instagram without burning money.

    10 lessons
  10. 10

    Measure and grow

    Read your numbers, keep your site healthy and plan the next twelve months.

    10 lessons